Kiss of Life faced criticism following their livestream with a 50 Cent theme, which was accused of blackfishing and cultural appropriation. The group acknowledged the situation as a valuable learning opportunity. They received backlash for their video featuring them in early 2000s Hip-Hop attire dancing to 50 Cent’s “In da Club,” with some viewers pointing out elements like cornrows and gold chains viewed as perpetuating harmful stereotypes. As a result, the South Korean girl group lost over 200,000 followers and their label had to respond. Kiss of Life later issued an apology, expressing regret for their insensitive content and pledging to take full responsibility for their actions. They emphasized the need for continuous education and sincere actions to address the mistake and reassured fans of their commitment to spreading positivity through their music.