In Korea, NCT member Mark has been appointed as the inaugural brand ambassador for Tim Hortons, as announced by the company on April 4 through social media. This marks the first time Tim Hortons has selected an ambassador in Korea. The Tim Hortons Korea representative stated that they plan to enhance the brand's connection with Korean consumers by utilizing Mark to communicate their brand narrative and Canada's distinct charm through a range of content and activities.

Mark, who has grown up in Canada and has been a loyal fan of Tim Hortons, is thrilled about the brand's arrival in Korea. Tim Hortons believes that Mark's longstanding association with the brand makes him the ideal candidate to effectively convey the company's welcoming ambiance and central value of "CARE."