The popular girl group KISS OF LIFE is facing strong criticism after their recent livestream created backlash. The livestream was arranged to mark member Julie’s birthday, with an 'old-school hip-hop theme' suggested by her. However, the group's choice of outfits and hairstyles has drawn accusations of cultural appropriation and racism. Their use of cornrows, Bantu knots, gold chains, and rapper-themed attire during the birthday event has sparked controversy.

Moreover, KISS OF LIFE is also under fire for certain actions during the livestream, such as using stereotypical gestures, dancing to rap music, consuming stereotypical foods, playfully calling one member 'Lil Taco Bell,' and attempting freestyle rap.

Fans have discovered that KISS OF LIFE was aware of potential backlash but decided to proceed with the livestream regardless. A Bubble message posted on March 31 hinted at this, expressing excitement for Julie's upcoming birthday content and urging fans not to leave the fandom after watching it.

As a result, fans are petitioning S2 Entertainment, the company behind KISS OF LIFE, to remove the controversial livestream and demanding an apology from the group. Disappointed followers are expressing their views on social media and contemplating whether to continue supporting KISS OF LIFE after this incident.

Feel free to watch KISS OF LIFE's complete livestream here and share your opinions on the controversy surrounding their birthday event.