Shinhan Financial Group is reportedly planning to part ways with actor Kim Soo Hyun amid allegations of his involvement in a romantic relationship with the late Kim Sae Ron when she was underage. Insider sources hint that a contract renewal with Kim Soo Hyun seems unlikely.

A source from the banking industry shared on March 27 that Kim Soo Hyun still has a few months left on his contract with Shinhan Financial but indicated that chances of a renewal are slim. Kim Soo Hyun became the face of Shinhan's Premier Wealth Management service in July the previous year, and with typical one-year contracts, his deal is anticipated to expire this July, leaving about three months.

The financial institution has already started removing advertisements and images featuring Kim Soo Hyun, asserting they are closely monitoring the situation and considering formal contract termination. There is growing speculation that Shinhan may change its position due to escalating allegations about Kim Soo Hyun's supposed relationship with Kim Sae Ron when she was a minor.

Following a press conference by Kim Sae Ron's family in Seoul's Seocho District on March 27, where they uncovered KakaoTalk conversations between Kim Sae Ron and Kim Soo Hyun from when she was 16, the situation has gained momentum. The messages contained intimate content like mentions of kisses and sleeping in each other's arms, indicating a close relationship.