President Donald Trump announced on Wednesday the implementation of a 25% import tax on cars not manufactured in the U.S., which will come into effect next week. About half of the cars sold in the U.S. last year were imported, as per industry reports. The new tariffs could impact several companies and countries, with Jaguar Land Rover, Geely (Volvo), and Mazda being among the most vulnerable due to high percentages of imported cars they sell in the U.S.
According to GlobalData, in the U.S., Jaguar Land Rover sold 100% of imported cars, followed by Geely (Volvo) at 90%, Mazda at 81%, and Volkswagen at 80%. Other companies affected by the new tariffs include Hyundai/Kia, Mercedes-Benz, BMW, Toyota, GM, Stellantis, Subaru, Honda, Ford, and Tesla, with Tesla selling no imported cars in the U.S.
In terms of countries exporting vehicles to the U.S., in 2024, the U.S. imported automotive products worth $474 billion, with Mexico, Japan, South Korea, Canada, and Germany being the major suppliers. Mexico exported 2.5 million vehicles, South Korea 1.4 million, Japan 1.3 million, and Canada 1.1 million vehicles to the U.S. in 2024. Additionally, Germany shipped 430,000 vehicles, and the UK exported nearly 90,000 vehicles that year, as reported by S&P Global Mobility.