A culture critic drew attention to Min Hee Jin's absence in the ongoing conflict between NewJeans and ADOR. In an elaborate article on MediaUS, the critic delved into issues surrounding NewJeans, once highly anticipated as the 5th-generation girl group, and their relationship with HYBE. The critic's column explored the challenges of NewJeans attempting to sever ties with HYBE and the legal complexities involved, ultimately leading to a court ruling favoring ADOR's management rights.
The conflict between NewJeans and ADOR stemmed from an emergency live broadcast where the group demanded the reinstatement of ousted CEO Min Hee Jin, signaling a shift in direction. The dispute was not solely between NewJeans and ADOR but evolved from the feud between Min Hee Jin and HYBE. Despite efforts to present themselves as "independent idols," NewJeans faced hurdles when Min Hee Jin stepped back from the forefront to avoid potential legal implications.
Through various events like live broadcasts and press conferences, NewJeans sought to leverage public sentiment to sway court decisions, portraying their contractual dispute as a broader issue. However, the group struggled to match Min Hee Jin's influence and faced challenges in deviating from their established image as young female idols. While HYBE secured its hold over NewJeans, it came at the cost of damaging its reputation, leaving NewJeans in legal uncertainty.
In the prolonged battle, Min Hee Jin emerged as a prominent figure, achieving her goal of breaking away from HYBE and potentially starting afresh in the industry. NewJeans members found themselves caught in a conflict not of their making, facing criticism and accountability beyond their control. The blurred lines between protecting young idols and holding them responsible were highlighted in the context of their reliance on a figure like Min Hee Jin. Ultimately, the article emphasized the complexities of the situation and the impact on all parties involved.