Jennie has been chosen as the face of the Chanel 25 Handbag Campaign, following in the footsteps of pop sensation Dua Lipa, who was revealed as the campaign model earlier this year. A prominent figure in the global pop music landscape and a Chanel representative since 2017, Jennie continues her ongoing partnership with the brand, infusing her distinctive style and vitality into its latest line.

Renowned fashion photographer David Sims shot the recently unveiled campaign images featuring Jennie in a sleek environment, showcasing both her magnetic presence and the contemporary sophistication of the Chanel 25 handbag.

The campaign film, helmed by award-winning filmmaker Gordon von Steiner, mirrors the style of the initial film starring Dua Lipa, with a music video-inspired approach capturing Jennie as she navigates the lively streets of Manhattan and a photo studio, accompanied by the iconic Fine Young Cannibals track, “She Drives Me Crazy.”

Discussing the campaign, Jennie expressed, “The Chanel 25 handbag represents freedom of movement. It is adaptable, comfortable, and suits a range of scenarios and lifestyles, allowing me to exhibit my individual style in a unique manner.” She further mentioned, “It is an ideal everyday accessory—lightweight, convenient to carry, and a necessity, particularly for travel or work.” Jennie also shared, “As a fashion enthusiast, Chanel constantly provides me with inspiration and positivity.”