Actor Ji Chang Wook has been chosen as the fresh face of 'TERRA', the main beer brand of HITEJINRO in South Korea. 'TERRA' first partnered with actor Gong Yoo when it was introduced in 2019. However, 'TERRA' has now replaced Gong Yoo with Ji Chang Wook for the first time since its inception.

Ji Chang Wook is set to appear in a series of upcoming campaigns called 'TERRA Jump Up 2025!' throughout the year. In light of its 6th anniversary, 'TERRA' is exploring new marketing strategies, including collaborating with multiple endorsers and launching joint campaigns.

Check out Ji Chang Wook's latest TV commercial for 'TERRA' below.