Sung Si Kyung’s liquor brand, Kyung (璄), recently revealed its plan to supply 'Kyung Takju 12°' to chosen restaurants with suitable offerings that complement the drink. These establishments will be labeled as 'Kyung Choice.'

The Kyung Choice initiative focuses on selecting authentic restaurants in Seoul that provide dishes that pair harmoniously with 'Kyung Takju 12°' and have efficient makgeolli delivery and storage facilities. These selected restaurants ensure customers experience a premium pairing that brings out the balanced flavors of the drink.

To expand the availability of 'Kyung Takju 12°' beyond its online store, the brand will collaborate with renowned restaurants from Sung Si Kyung’s YouTube series. This offline expansion seeks to make the product more accessible to consumers.

The brand intends to increase the number of 'Kyung Choice' partner restaurants gradually to enhance accessibility and boost brand recognition. Notably, 'Kyung Takju 12°' was awarded the Grand Prize in the Traditional Liquor category at the 2025 Korea Liquor Awards for the second consecutive year, underlining its industry acclaim.

Internationally, the product has gained popularity and is now being sold year-round on Japan’s Qoo10 online marketplace, receiving a positive response from local customers. For those interested in purchasing 'Kyung Takju 12°', a list of certified restaurants is available on the official website and social media platforms, with online purchases possible at specific times through the official store.