In the competitive field of K-pop, the number of brand endorsements an idol secures serves as a significant gauge of their popularity and influence. The more esteemed an idol is, the more advertising deals they are likely to land.

With the rise of girl groups in popularity, Korean internet users recently examined the female idols enjoying the highest number of brand endorsements. These idols have positioned themselves as the faces of leading luxury brands, beauty products, and technology companies, solidifying their extraordinary celebrity status.

Notably, IVE's Jang Won Young claimed the top spot by representing a total of 10 brands.

Following closely in second place was aespa's Karina, endorsed by 8 brands, with TWICE's Sana, BLACKPINK's Jennie, and IVE's Ahn Yu Jin trailing with 7 brands each.

The rankings for the leading girl groups in terms of brand endorsements are:

- 10 brands: IVE's Jang Won Young - 8 brands: aespa's Karina - 7 brands: TWICE's Sana, BLACKPINK's Jennie, and IVE's Ahn Yu Jin - 5 brands: BLACKPINK's Rose, Jisoo, and aespa's Winter - 4 brands: (G)I-DLE's Minnie, aespa's Ningning, and NMIXX's Oh Hae Won - 3 brands: aespa's Giselle - 2 brands: TWICE's Momo, Tzuyu, BLACKPINK's Lisa, (G)I-DLE's Yuqi, Miyeon, and IVE's Rei - 1 brand: Red Velvet's Irene, TWICE's Nayeon, Jihyo, IVE's Leeseo, LE SSERAFIM's Sakura, NMIXX's Sullyoon, and ILLIT's Wonhee

Moreover, aespa’s Karina caused a stir with her recent stunning hair transformation en route to Milan.