Over a short period, Nvidia (NVDA) has risen to prominence as a significant player in the chip industry, with revenue climbing from $27 billion in the company’s fiscal 2023 to $130.5 billion in its fiscal 2025. Share prices have also surged by more than 680% since January 2023.

While not as recognizable as other major tech companies, Nvidia is leading the global AI advancements with its high-performance chips, like the Blackwell Ultra showcased at the annual GTC event.

Many of the technologies in Nvidia's processors, which power gaming PCs worldwide, and the software they run on, first originated from Nvidia Research, the company's research and development arm founded in 2006.

Nvidia Research is behind innovations such as ray-tracing technology for realistic lighting in gaming and design, as well as NVLink and NVSwitch for fast communication between graphics chips and CPUs for AI systems.

Currently focusing on new chip architectures, quantum computing, and software simulators for robotics and autonomous vehicles, Nvidia Research aims to sustain the company's growth and success by allowing promising projects time to mature despite acknowledging that not every endeavor will succeed.

Bill Dally, Nvidia's senior vice president of research, emphasizes the importance of embracing failure as a part of the innovation process, highlighting the company's efficient research team of 300 individuals that consistently makes a substantial impact on bringing ideas to marketable products. Researchers are encouraged to swiftly abandon failed concepts to conserve resources, yet to persist in refining ideas with potential until they become valuable products or technologies.