NewsEn reported that Kim Soo Hyun's representatives allegedly met former officials and acquaintances of the late Kim Sae Ron to urge them to hold a press conference. There are speculations that Kim Soo Hyun's agency, Gold Medalist, may have gathered evidence indicating that Kim Sae Ron's death was not solely due to a demand for repayment of 700 million KRW (~478,939 USD) by the agency. Gold Medalist seems to have sought materials and data concerning Kim Sae Ron's schedule and mental state before her passing, meeting individuals who can support this. The agency is working on persuading key figures to participate in an interview or press conference.

Despite HOVERLAB (Garo Sero Research Institute) supporting the bereaved family's position on YouTube, responding to each claim individually might be challenging. Gold Medalist is taking an active approach to the situation to counterbalance the loss of advertising deals and potential project setbacks. They aim to present well-researched facts to manage the crisis without aggravating the deceased actress's family. Kim Soo Hyun's team is handling the issue through legal review, media monitoring, and crisis management, engaging with Kim Sae Ron's acquaintances and former agency officials to reconstruct the events leading up to her death, potentially uncovering crucial testimonies or evidence.

The focus is on investigating Kim Sae Ron's trip to the U.S. before her passing, where she posted a photo hinting at an engagement before deleting it. Reports suggest the person in the photo was a Korean-American preparing for marriage, contradicting the idea that communications from Gold Medalist and Kim Soo Hyun led to her death. The agency appears to be striving to counteract the narrative linking Kim Soo Hyun to the incident, trying to sway public opinion and show empathy toward the bereaved family.

But, there are concerns about a possible backfire if Kim Soo Hyun does not issue a sincere apology, potentially escalating the controversy.