Major changes in leadership are being witnessed at Match Group and Bumble, two prominent dating app companies. Whitney Wolfe Herd has returned as CEO of Bumble amidst these developments. The previous month, Match Group also appointed a new CEO. The new CEOs are emphasizing changes aimed at enhancing trust and safety within their respective platforms. Match Group and Bumble, which own some of the world's largest dating apps, have recently experienced significant shifts in top leadership. Whitney Wolfe Herd, the founder of Bumble, has resumed her role as CEO after a year's hiatus, during which she served as the company's executive chair. Herd founded Bumble in 2014 and took a step back to focus on her entrepreneurial roots rather than on the day-to-day operations of a public company. She replaced Lidiane Jones, the former CEO who stepped down for personal reasons after slightly over a year in the position. Jones made changes to Bumble's distinctive feature where women initiate conversations and oversaw a marketing campaign that received criticism. Following these changes, Whitney Herd emphasized her long-term commitment to Bumble during an earnings call. The company has also seen the departure of other senior executives, including the CFO and CMO. Meanwhile, Match Group, the parent company of Tinder and other dating platforms, also saw a change in leadership as Spencer Rascoff took over as CEO, succeeding Bernard Kim. Rascoff is Match Group's fourth CEO in six years. Match Group's sites and apps attracted 13.2 million unique visitors in November, while Bumble, the second most popular dating app, had nearly 3 million users, according to Comscore data.
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