PepsiCo announced on Monday its acquisition of the prebiotic soda brand Poppi for $1.95 billion to tap into the growing market for healthier soda options. The demand for healthier sodas and energy drinks is on the rise, particularly among young Americans focusing on fitness and lifestyle choices. Poppi, headquartered in Austin, Texas, was established by Allison and Stephen Ellsworth. The deal incorporates $300 million in expected cash tax benefits, resulting in a net purchase price of $1.65 billion.