Kim Soo Hyun's Partnership With Dinto Cosmetics Temporarily Paused Amid Controversy

Following allegations of a six-year relationship between Kim Soo Hyun and the late Kim Sae Ron, beginning when she was a minor, Dinto CEO Ahn Ji Hye has addressed the actor's role as the brand ambassador.

Initially, on March 10th KST, Ahn expressed a stance of trust and patience amidst the turmoil, stating, "I intend to remain patient and trust the process. Rather than being influenced by unverified allegations, my focus is on fulfilling my responsibilities."

However, faced with criticism, Ahn released a more formal statement:

"I deeply regret any confusion or unease caused by my previous remarks. The message shared between the evening of March 10th and the early hours of March 11th was to signify that I am closely monitoring the situation and awaiting a clear understanding before making any rushed decisions. I take full accountability for any misinterpretations that may have arisen."

Ahn disclosed that the entire Dinto team is actively investigating the situation and deliberating on their course of action. Consequently, all upcoming activities involving Kim Soo Hyun as the brand's representative have been halted.

Notable: Kim Sae Ron's father to pursue legal measures against YouTuber Lee Jin Ho for spreading false information.