During the recent airing of the SBS variety show 'K-POP The Beginning: SMTOWN 30' on January 28th, veteran K-pop star BoA expressed her gratitude and nostalgia for her 28-year journey with SM Entertainment. The show highlighted moments from the SMTOWN LIVE 2025 [The Culture, The Future] concert in Seoul, which celebrated SM Entertainment's 30th anniversary at the Gocheok Sky Dome. Amid exhilarating performances, the program featured candid interviews with artists spanning different eras.

As the program's host, BoA shared her longstanding association with SM Entertainment, spanning nearly three decades, from her trainee days to her current status as a seasoned artist. Describing her time with the company as more akin to a formative educational experience than a mere job, she reminisced about growing up within its ranks.

Additionally, SHINee's Key, who began his journey with SM as a middle school trainee, humorously reflected on his two-decade tenure with the company. BoA playfully quipped about the longevity of their careers, joking about potential early retirement elsewhere, eliciting laughs from the audience.

The special broadcast 'K-POP The Beginning: SMTOWN 30' serves as a tribute to SM Entertainment's 30 years in the K-pop industry, celebrating a significant milestone in the genre's history.