Starship Entertainment has announced that IVE's music video for "I AM" has crossed the remarkable milestone of 300 million views on YouTube, reaching this achievement on March 2, 2025. The song serves as the title track for IVE's debut full album 'I've IVE,' making it their second video to achieve this impressive feat after their hit single "After LIKE."

"I AM" was introduced by IVE in April 2023, captivating audiences with its irresistible melody and empowering lyrics, garnering praise from critics and fans alike and climbing to the top of various local music charts.

In exciting developments, IVE has recently staged a successful return with their third mini-album 'IVE EMPATHY.' The group clinched 11 music show awards with the pre-release track "REBEL HEART," while their latest title song "ATTITUDE" has secured an impressive 4 music show victories.

Don't miss out on the latest updates: IVE clinches top spot with “ATTITUDE” on ‘Inkigayo’ + electrifying performances featuring BLACKPINK’s Jisoo, ONF, LUN8, and much more!