LE SSERAFIM's highly-anticipated comeback has stirred up a buzz online, drawing attention to similarities with a renowned fashion campaign.

Recently, on February 21 KST, the group unveiled the trailer video 'Born Fire' for their upcoming mini-album 'HOT' across their official platforms. The video showcases the members of LE SSERAFIM as art installations in an exhibition, captivating audiences with its artistic and captivating theme.

Shortly following its release, online conversations surfaced, pointing out resemblances between certain visual aspects in the trailer and a campaign video from fashion brand Mugler starring model Anok Yai.

Netizens pointed out notable similarities between LE SSERAFIM's trailer and Mugler's campaign, such as Huh Yunjin navigating through a hole-like structure, close-up shots accentuating enlarged eyes, and figures silhouetted against a radiant backlight with shimmering golden irises. These striking resemblances to Mugler's previous campaign have sparked debates on potential creative influence or conceptual congruity.

This is not the first instance where LE SSERAFIM has encountered allegations of similarity. In 2023, their debut full album 'UNFORGIVEN' drew comparisons to Rosalía's music and style, prompting member Kim Chaewon to defend their originality by emphasizing that their music and concepts are unique artistic expressions reflecting personal narratives.

Subsequently, their August 2023 release 'CRAZY' faced parallels with Red Velvet's 'The ReVe Festival 2022 - Birthday' and 'Chill Kill' concept images, igniting further discussions within the fanbase and beyond.

As the release date of LE SSERAFIM's mini-album 'HOT' approaches on March 14, supporters and critics are eager to see how their agency, Source Music, will address the latest claims of resemblance.

Catch a glimpse of LE SSERAFIM's Old West-inspired teaser film and concept photos for 'HOT'!